Gravitus is the social app for recreational lifters. Whereas other fitness apps focus on telling you how to get in shape, or on tracking a broad swath of fitness activities, we're making an app for people who like to lift.
Gravitus is founded on three pillars: tracking, social and competition.
The short answer is: we really wanted an app like this. We also ran the numbers and saw a huge opportunity.
42M Americans worked out with weights last year.
Killer apps: ...?
We feel strongly that to create the perfect workout app you need both strong design and strong technology. With Eric’s background in design and Bryan’s background in development, our team is the perfect combination to get the job done.
There are other lifting apps out there, yes. But we think they're all missing something. The perfect lifting app needs to be:
Gravitus started as just an idea, back in November of 2014 and is now live on the App Store.
If you would like to write about us, please get in touch with us at [email protected]. We're giving early access to select press contacts, so let us know if you'ld like to get your hands on the app early.
Logging a new workout and hitting a PR.
Gravitus social features and the exercise leaderboard.
Why should users log or share their workouts?
We're increasingly in a data-driven age. We measure and record everything we can; how well we rested, how many steps we walked, our checkins and reviews. There are scales that record our weight and body fat daily and many athletes are using excellent tracking apps to record their runs, but lifters have not really benefitted from the app revolution. We know that tracking your workouts leads to better performance. We also know that the social aspect, being able to share, learn from and compete with your friends pushes us even harder and makes us more accountable. Our goal is to reduce the barrier to tracking, to make a great, fast, reliable app so that every lifter is getting the benefit workout tracking provides.
Who are your closest competitors?
There are other workout trackers out there, some are very good like Jefit, but most of them simply try to be the best alternative to pencil and paper. They're exclusive to you and don't let you connect with friends. Fitocracy is the current best social tracker, it's great for people looking for motivation to get in shape or get themselves to the gym. Our target user already goes to the gym and they are motivated by their own goals like getting stronger or improving their physique. For them, features like quests and points can actually interfere with what they came to the gym to do—to lift.
What's coming next?
We're going to continue to build out the competition angle of Gravitus. We've had a lot of fun developing the app and competing with our friends on the leaderboards, it's definitely driving improvements in our own training. On top of that, we're going to build out additional tracking features for our more advanced users. Supersets, dropsets, timers, these are all right around the corner as we design intuitive UX for these features that our users have come to expecte from the rest of our app. Of course we have a lot more than that, but you'll have to wait and see!